Welcome to Leading Purpose Media

Leading Purpose CEO Mike Crofts regularly contributes to The Independent on leadership, resilience and wellbeing. The articles are informed by our work enhancing teams at Amodigo, Mike’s experience founding the Criminal Justice charity 3Pillars Project and serving in the British Army.

The Impact of Trauma

The Impact of Trauma Understanding the lived experience of your team and those you work with is central to leadership. Through life, our experiences have

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“Everybody is capable of having a positive impact on the life of someone else”: CEO Mike Crofts highlights the power of refocusing and re-honing skills to achieve a better version of yourself, and those around you.
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CEO Founder Mike Crofts published an article in the Independent discussing 'The Impact of Trauma'. Mike seeks to contribute on the broad debate on improving leadership, whether that is in human performance or public life at large.
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CEO Founder Mike Crofts appeared on a special edition of Nihal’s BBC Radio 5Live show on the steps of the British Army’s Royal Academy Sandhurst, discussing the book in which Mike features: Stand Up Straight: 10 Life Lessons, written by the Commandant of Sandhurst.
CEO Founder Mike Crofts published an article in the Independent discussing his two deployments in Afghanistan and the Taliban's rise to power. Mike seeks to contribute on the broad debate on improving leadership, whether that is in human performance or public life at large.
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Supporting the Nike “Nothing Beats a Londoner” advert was a privileged experience for us. See if you can spot “Coach Mike”!
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Through Mike’s role founding the criminal justice charity 3Pillars Project, he has featured on a number of media appearances, including BBC Breakfast and the Victoria Derbyshire show. Mike’s direct experience of terrorism means he is asked to speak on leadership in prison reform, counter extremism and terrorism.
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We don’t always take ourselves seriously, and it was a real pleasure to support and intro session to rugby with the female participants of Dancing on Ice - Bare All for Cancer, a charity tv event featuring celebrities from Loose Women, This Morning and Love Island. We are proud of our experience of supporting the delivery of engaging human performance related television content.
CEO Founder Mike Crofts features in a Times article discussing the importance of 3Pillars Project's work. Former programme participant Leon talks about his experience with 3Pillars Project, which helped him to keep mentally and physically fit.
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